Global Online
English School
Overview
Partnered with a global online English school to build the company from the ground up, guiding its transition from concept to fully operational international business. The work focused on designing internal systems, defining company culture, and preparing the organization to scale across borders. This engagement required building infrastructure that supported both people and performance in a distributed, international environment.
Client:
Global Online English School
Category:
Systems
/
Operations
Location:
Beijing, China
The Challenge
The company was launching as a new international education platform without established systems, internal processes, or operational structure to support growth.
Key challenges:
No standardized operating procedures
Undefined company culture and internal expectations
Need to recruit, train, and manage a distributed teaching team
Risk of scaling without internal structure
The Solution
Led the development of foundational business systems, including standardized operating procedures, internal workflows, hiring frameworks, and training structures, while shaping a cohesive company culture that aligned leadership vision with day-to-day operations across an international team.
We engineered the operational backbone that allowed the school to hire, train, and operate across time zones without daily founder involvement.
The Result
The company launched with clear internal structure, a defined cultural foundation, and operational systems capable of supporting international growth.
Client feedback
