International
Doula
Overview
Supported an established doula in repositioning her brand for international clientele during her relocation to Costa Rica. The work focused on refining messaging, clarifying service offerings, and elevating her digital presence to attract aligned, high-trust clients across borders. The result was a confident brand, clearer sales process, and a strong foundation for global growth.
Client:
International Doula
Year:
2023
Category:
Positioning
/
Global Strategy
Location:
Relocating to Costa Rica
The Challenge
The client’s brand was rooted in a local identity that no longer matched her international direction or premium expertise. Messaging and offers lacked the clarity needed to communicate value across borders.
Key challenges:
Locally rooted brand positioning
Unclear service structure for international clients
Limited resonance with international audiences
Premium value not clearly articulated across markets
The Solution
We refined her brand positioning, clarified her service offerings, and elevated her messaging to balance care, authority, and trust ensuring her expertise translated seamlessly for an international audience.
The Result
The brand transitioned from a locally positioned practice to a globally aligned service with clearer messaging, stronger sales conversations, and a defined client journey.
Client feedback
